As more and more people are opting for message-based brand interaction, Messengers are becoming more relevant to digital marketing than ever. Apart from automatizing marketing, it also allows businesses to interact with their customers on a more 1:1 basis which improves customer satisfaction significantly. Businesses now are opting for conversational communication instead of broadcast to leverage chatbot marketing.
Communication is most effective when it is quick and responsive- the reason why chatbots have caught the new marketer’s attention. Facebook Messenger only takes it further by providing a really interactive channel which has 90% open rate and 33% click-through rate.
Now the million dollar question – Is your business ready for chatbot marketing?
1. You Feel the Changing Communication Trend
You realize that it is simply not enough to broadcast product information anymore and need a more interactive platform for promotion. What is successful customer communication if it’s not creating personalized customer experience. Chatbot marketing offers a channel where you can engage with your customers on a 1:1 basis and effectively create brand awareness, curate feedback and more.
2. You Already have a Shop System
If you are an online store and have a shop system in place which allows you to grow and manage your business then you are ready for messenger marketing. Chatbot marketing apps have integrations which take less than an hour to set up with your shop system. Software like zoconvert have ready integrations for shopify, woocommerce, Magento and more integration which can be set up in minutes.
3. You Love Interacting with your Customers through Social
It doesn’t matter that you have a large community or not, and you love interacting with them regularly. Facebook now has more than 2.26 billion active users and you can tap into them. In fact, if your customer base consists of the younger crowd, you should be investing most of your time on messenger promotions. That’s where most of your customers are spending their time. That being said, chatbot marketing doesn’t need to gobble up a lot of your time. Take the time to create a great strategy, then automate every step of the process.
4. You Want to Automate More Marketing
Most likely, you’re one of the millions of Ecommerce stores that is juggling a lot of tasks and responsibilities. One of the strongest aspects of chatbot marketing is that it can be fully automated after setup. Meaning you’re saving time and making more money. Automating your chatbot marketing means:
- Reaching more customers
- Bringing in new customers without large time spent
- Increasing sales and improving the results on your social efforts without spending more
- Creating a strong voice for your brand that allows you to compete with the leaders in your industry
- Using data-driven strategy to increase sales
Chatbot marketing software has an easy integration that enables you to send out customized messages that are tailored to fit your brand language and target your customers better. Adding pictures, user input, videos, quizzes and much more that makes your campaign super interactive and fun.
5. You want to improve your customer Journey
Whether it an abandoned cart that costs you business or a regular customer who needs to be told how much you value their loyalty, with chatbot marketing your customer journey will be more meaningful and personal. Re-target abandoned carts by sending out your subscribers a messenger update about how you have saved their carts for checkout. To make the deal sweeter, you can add a discount code to the second or third reminder. Let your regular customers know how you value their loyalty. Best practice is using chatbot loyalty campaigns that directs customers to a contest.
If you are like the millions of Ecommerce shops that want to improve the above-mentioned factors, you’re ready to start chatbot marketing. Your next step would be to head over chatbot marketing software like zoconvert to see how it can help your business.
Facebook Messenger and WhatsApp sure is the new way to do business. Make sure you make the most of it.