Are you using a Messenger bot to talk with customers? And want to know how to build an email list using messenger bot?
Read this article carefully, you will learn how to automate the capture of email id, and other useful information into the email marketing tool of your choice.
Boost your email list with messenger bot
1. Set Up a List and Welcome Message in Your Email Marketing Tool
With a few steps and integrations, you can start using your Messenger bot to build out your email list. This article shows you how to set up this process using the ZoConvert and the email marketing tool of your choice.
Now, log into your email marketing tool. Next, you’ll need to create a list to which you’ll add subscribers from your Messenger bot and set up any automated messages you want to send when users are added to your list.
First, you’ll create the list to which you’ll add subscribers from your Messenger bot. In MailChimp, click the Lists tab at the top of the main page and then click Create List on the right side of the screen.
Follow the prompts to create your list and click Save when you’re done.
Once you’ve created the list, you’ll have to set up the automated welcome message. This message can range from a simple confirmation of being added to the list to an email that delivers a lead magnet.
On the Mailchimp home screen, click the Create Campaign button.
In the pop-up window, select Email.
On the next screen, click the Automated tab and select Welcome New Subscribers from the list of options.
Now, you’ll select which type of automated welcome email you want to send. The choice comes down to what your subscribers expect. Check out your options here:
- Welcome Message is a message that welcomes your subscriber to your list and perhaps delivers a single lead magnet.
- Onboarding Series is when you have more to say and you don’t want to overwhelm your new subscriber with too much all at once.
- Education Series is great for delivering eBook, and/or tips and tricks via a series of emails.
Decide which style is best for you and then select the list you just created from the drop-down menu.
From here, you’ll want to design your email or email series depending on which automated email you choose.
When you’re finished setting up your welcome message, the next step depends on which email marketing provider you’re using.
2. Connect Mailchimp to Your Messenger Bot Builder
If you’re using MailChimp, the built-in integration makes it easy to connect MailChimp to ZoConvert. After that, you’ll set up your Messenger bot to ask for and capture the user’s email address.
First, log into your ZoConvert account and click the Settings tab on the left and click on Integrations.
In the MailChimp Integration section, click in the Email Field box and select the custom field you created to capture email addresses. This step finalizes the integration between ZoConvert and Mailchimp.
Set Up Your Messenger Bot to Ask for and Capture the User’s Email Address
Now that you’ve connected Mailchimp and ZoConvert, the next step is to navigate to the Template tab in ZoConvert. In the upper corner of the page, Create New Template.
Be sure to title your template so you can organize and find it in the future.
In your new Messenger bot flow, create your first message or any number of messages in your template to help qualify your lead. When you’re ready to ask for the user’s email address, add a user input.
In the Edit User Input pop-out, select Email for the Reply Type, which will help Facebook auto-populate the user’s email address in the chat. All the user will have to do is click on their address in the chatbox to confirm it or type in an alternate email if they wish.
Then select the list on which you want to have your subscriber land for this Messenger bot flow. Remember, this is the list you created in your email service provider in Step 1.
That’s it! Your ZoConvert template can now be published and the user emails will be sent to the list you created in your email marketing service. You can also connect with ActiveCampaign email marketing tool.
Now Connect Email Marketing Tool to Your Messenger Bot Builder With Zapier or any other CRM that accepts Webhooks
If you don’t have access to the Mailchimp built-in integration or want to use a different email service provider, you can use Zapier to accomplish the same thing.
Zapier is kind of a go-between for many apps, and there’s a free version. You’ll use it a lot with ZoConvert to integrate with a number of different CRM, email marketing tools, Google Docs, and the like. It’s a fantastic tool for making your Messenger bot smarter without having to know any coding language. Chances are Zapier has the email service provider of your choice if you don’t use MailChimp.
Now, log into your Zapier account and connect your bot to your email marketing tool via Zapier.
On the main page, click the Make a Zap! button.
On the following page, choose a trigger app. The trigger app is where the action is originated. In other words, it’s point A of your data that you want to get over to point B. In this case, the trigger app is Webhook.
Now you’ll select the zap trigger. Click on Show Less Common Options at the bottom of the list and select New “Catch Raw Hook. Then click the Save + Continue button.
This is where the fun begins! For the event, select the Trigger Zap action you just created in your ZoConvert template.
Once this part of your zap is set up, you can test it. Don’t worry if the test comes back unsuccessful. That typically just means there’s no data there to test. Move to the next step and add an action step.
The action step part of this Zapier integration is your email service provider. In the search, select or look up email service provider. For this example, we’re using Constant Contact.
On the next page, select Create Contact. If you’re using a different email service provider, your selection may be slightly different here.
Now you’ll need to connect the dots and select the data inside of ZoConvert and MailChimp from the fields inside of Zapier. This is how you create the path for which the data in ZoConvert will get placed inside your email marketing service.
From the List drop-down menu, select the list you created in your email marketing provider (refer to Step 1). For Email, choose the custom field you created in ZoConvert to save the user’s email response.
The other items on the list are optional but the first two (List and Email) are required to make the connection work properly.
After you click Continue, you’ll be prompted to run an optional test. The test is going to come up with an error, which is only because no one has actually gone through this flow before. So if you really want to test this, you personally need to go through, as a user, into your chatbot flow. Then your test will show as successful. If you don’t want to run through that step, click Finish.
Only one step remains. Be sure to activate your zap by switching the tab to on!
With that, your ZoConvert template is connected to your email marketing service via Zapier.
In ZoConvert account and click the Settings tab on the left and click on Integrations.
All done, you can now go through and test it yourself to see if it triggers correctly.
Conclusion: Build an email list with messenger bot
This is just one of the reasons for capturing user information such as email addresses is such a great idea. Although email has far lower open and click-through rates than Facebook Messenger, it can still do many things better. From sending more long-form messages to mini-courses and automation, an email is still a great tool in your marketing toolbox.
What do you think? Will you try this tactic to build your email list via your Messenger bot? Please share your thoughts in the comments below.