Once upon a time email marketing was a budding, revolutionary way to transform strangers into customers. It worked so well that word got out and more business owners jumped on the bandwagon…and then more….and then even more….and then….well you get the point.
If you could go back to those early years, (before inboxes were saturated with your competitors’ messages) build up a list of subscribers and invest in email marketing — how easy do you think it would’ve been to grow your business? Would’ve been a complete game changer, right?
Making money is all about spotting opportunities and taking action before the masses do.
Here it is! The next big thing! Take action now!
I’m talking about Facebook Messenger Chatbots. It’s conceptually similar to email marketing but so much more effective.
It’s so effective that it’s set to become the world’s #1 marketing channel in the coming years. So, if you adopt early, you’ll enjoy maximum results right now and have a serious advantage over your competitors when they join.
What are Facebook Messenger Bots?
A chatbot is a cool little computer program inside messaging apps like Facebook Messenger. It deploys and automates your marketing strategy.
Messenger chatbots are similar to email marketing, but they deliver your messages in a personal and conversational way.
5 Reasons Why You Should Care About Facebook Messenger Bots
1. Email is crowded
Even though email marketing still works, it’s getting harder to get the attention of your prospects and clients. The majority of Nutritionists, Health Coaches, and Fitness Trainers use email marketing in some form or another, so your prospects’ inboxes are getting flooded with voices that sound just like yours.
And even if you could stand out, the number of people opening emails is dwindling. People receive so many marketing emails these days that they’re just flat out ignoring them.
Haven’t you been frustrated with the lack of results your email campaigns are getting? You’re not alone. The average email open rate is around 20%. And of that 20%, only 4% are taking action.
However, we’re seeing an average open rate of 98% and an engagement rate of over 45% with Messenger chatbots.
Why so high? Because it’s still fun, novel and new enough that not every business is using it (so it’s easier to stand out).
Unlike emails, which feel like work to read, these messages are much easier to digest because they’re short and to the point. This keeps your prospects excited and engaged.
2. Generating leads and building a list is much easier than email
For the sake of comparison, a traditional lead magnet delivery flow usually looks like this….
- User clicks link/button to go to a landing page
- Enters email
- Presses submit
- Redirected to a web page telling them to check email
- Opens email inbox, goes to the Promotions tab\
- Opens email
- Hits confirm
- Finally, downloads lead magnet
- That’s too many steps!
How many leads do you think you’ve lost because they didn’t move on to the next step?
On the other hand, all people have to do is click a button to opt into your Messenger campaigns. When they do, Facebook Messenger opens, they receive the lead magnet and/or the first automated message from you.
The user experience is seamless, leaving no room for lost enthusiasm along the way.
Additionally, since Facebook Messenger is instantaneous, the customer journey progresses much faster. So, your client base will grow very quickly.
3. This is how your prospects and clients want to communicate
People prefer to use messaging apps to communicate with each other because it’s easier, quicker and more conversational than email. Facebook Messenger’s 1.2 billion monthly active users can attest to that.
Doesn’t it make sense to communicate with people in the way they want? Especially if you want them to engage?
I mean, I prefer texting over phone calls, so it takes me a while to return a personal call. But if you text me, I’ll respond almost instantly.
4. Chatbots are ideal for fostering prospect and client relationships
Unlike emails that talk AT people and are written for a large audience, Messenger marketing is more personal. The messages prospects and clients receive are usually short, to the point and easy to read.
With chatbots, people don’t feel like they’re getting spam. They’re having fun, they’re engaged and interacting. Chatbots make it easy for you to educate, build trust and nurture prospects into a new client.
This positive user experience is so effective that I’m seeing conversion rates as high as 45% and they could easily go higher. Imagine if 45% of your leads became clients. Exciting, right?
5. It’s an entire sales funnel in one place
Right now you’re probably using a traditional web funnel which usually consists of…
- Google ad words & FB ads,
- Landing page provider or another lead capture mechanism
- A contact management system to manage all your subscribers
- An email marketing automation platform to deliver your content and sales messages
Chatbots offer a 1 stop shop for all of that and more…
Now what? Next Steps to Getting a Messenger Chatbot for your Business
It’s pretty clear that a chatbot will be a complete game changer for your business.
Important next steps:
- Get ZoConvert for FREE
- Sign up for occasional Facebook Messenger Marketing tips via Facebook Messenger.