Direct chat marketing is booming around the world, especially when it comes to popular chat platforms such as Facebook Messenger. With over 1.2 billion active monthly users, Facebook Messenger is one of the biggest platforms in the industry, and consequently, one of your most lucrative opportunities for growth and conversions. Provided that you embrace chatbot technology to engage with your audience and deliver unparalleled customer service.
But Messenger bots go even beyond these benefits and stand to improve your entire sales cycle and conversion rate, leading to faster growth and better brand awareness and trust down the line. Let’s take a look at five key ways that Facebook Messenger chatbots can benefit your Facebook strategy and your brand as a whole.
Improved brand awareness
Your brand identity is the heart and soul of your company, and there is arguably not a more effective way to get your brand in front of the eyes and ears of your audience than to portray it via direct chat. Using Messenger to communicate directly to your audience gives you the opportunity to showcase your visual appeal, and share with them the values that drive your company as a whole. This is the personal touch that the modern consumer is looking for.
Be sure to weave your brand’s tone of voice into your messaging strategy, and greet every person who decides to send you a message with a welcoming response. You should also let the copy of your automated message portray your values along with concrete information about the company in order to familiarize the interlocutor with the brand. Add a menu at the bottom of the window to give people quick access to basic questions your AI chatbot can answer easily.
Drive people to your product page
Incentivizing people to actually visit your website, and more importantly, your product page is a delicate process that requires careful communication. Make one wrong move, and you will scare them off for good, so there is a need for the initial communication to be flawless. With that in mind, there are two ways you can use chatbot technology to drive people to your product page:
● Via conversation. Trying to get people to your product page through conversation is a complex task, as there is plenty of room for error. You can’t always know how the customer is going to react to your messages, so all the more reason to keep the conversation feeling natural instead of overly sales-y. Never make it sound like a pitch, but rather offer to solve their problem with the information located on your product page. For example, you can answer their question and then offer in-depth information with a link to your products or a related blog.
● By adding a shop button in the menu. If you consider the former to be too much of a difficult task or if you simply don’t want to risk it, then you can always add a shop button in the menu at the bottom of the page. You can also combine the first option with the second one, using conversation to lead the customer to the shop button.
Optimize customer service and communication
One of the greatest benefits of chatbot technology, in general, is improved and enhanced customer service and satisfaction. Companies around the world and e-commerce brands especially are utilizing chatbot technology to automate and streamline the support process, effectively alleviating the pressure off of their entire support staff. When it comes to Facebook Messenger, this addition can make all the difference.
What’s more, complementing your chatbot and direct messaging strategy with comprehensive social media monitoring will allow you to optimize the bot based on relevant insights regarding your brand and thus fine-tune the entire strategy for maximum effect. When crafting copy for your bot or optimizing its parameters, be sure to act on actionable data derived from your social media accounts, Facebook in particular, in order to keep the communication in line with the brand at all times.
Boost engagement with augmented reality
Not a few years ago, augmented reality in the marketing realm was utilized by only a handful of brands. Nowadays, though, companies are rapidly adopting the increasingly-nuanced technology to engage with their followers on social media, and direct messaging. Yes, augmented reality is quickly becoming a part of chatbot technology, so make sure to capitalize on the trend while it’s still hot. After all, you want to minimize errors and common mistakes by implementing the best practices in the field.
This addition to bots becomes especially important in the e-commerce realm, as the modern customer wants and needs to try on different products without ever having to leave the app. This takes the whole concept of customer engagement to a whole new level and presents a fun way for people to shape their decision-making process.
Keep customers in the loop with broadcasts
Last but not least, you can double your efforts by sending out Messenger broadcasts to your followers from time to time — once a week is a good way to avoid coming off as spam-y or intrusive. These broadcasts can serve as important announcements for your followers, content that they might find interesting enough to re-engage with your brand, talk to you, and even venture back to your website. Remember to use broadcasts as a communication tool and not a sales platform. Ask questions to determine if they are still interested in your brand, and don’t try to keep them in the conversation if they want to leave.
Chatbot technology is revolutionizing the modern business world on all fronts. When it comes to customer support and direct messaging, chatbots can have a significant impact on your engagement, brand awareness, and online traffic. Use these five tips to improve your Facebook Messenger chat strategy and drive your brand forward as a whole.
Article Source: Chatbot News Daily