Facebook’s F8, 2019 edition conference is done and dusted. Started on April 30, it continued till May 1. Its overwhelming theme, according to the company CEO Mark Zuckerberg, can be stated to be—“the future is private”.
Facebook announced updates on Instagram, Facebook Messenger, and Facebook’s core service. There was also more news about Oculus Quest and Rift S virtual reality headsets—and about this new dating feature that is said to spark some very intense interactions between you and your friends!
But what is F8?
It is Facebook’s annual developer conference—a multiday event in which usually are announced plans for its key initiatives as well as updates to its products. Last year in the F8 conference Facebook announced a Tinder-like feature that was in works. It also announced Oculus Go. And this year turned out to be just as exciting.
Although, there was a lot going on in the conference but let’s focus on the key pointers that were announced that could change the way your business works. Things are going to change with Facebook Messenger marketing and it is crucial that marketers stay aware of these radical shifts. Let us take a quick look at them.Facebook F8 Developer Conference 2019: Keynotes on Facebook Messenger MarketingClick To Tweet
What Happened at F8 2019?
More Focus on Facebook Messenger
Quite a large portion of the conference was dedicated to this one subject—Facebook Messenger.
There have been happening updates and tweaks over the past few months that clearly indicate how Facebook is increasingly shifting their developing power and marketing prowess towards Messenger.
During the conference, speakers made it quite apparent and held nothing back in promoting, enhancing and pushing Messenger to the front of the conversation. Facebook Messenger sure seems to be the future of Facebook.
This is a boon in disguise for marketers. If you are already using tools such as ZoConvert then you are sure aware of the massive power that Facebook Messenger is.
After all, Facebook is a B2C company. Consumers don’t give them money. Facebook gets its revenue from businesses. The primacy of Messenger is Facebook’s new play that will benefit both Facebook as a company and businesses marketing to consumers.
So, Facebook Messenger marketing continues to be the area of strongest marketing opportunity for the foreseeable future. Make sure you are taking advantage of that as a marketer.
Messenger Re-designing for Close Connections
The conference hinted at Messenger becoming almost like a secondary social network—which is only for close family and friends.
However, a second tab within Messenger will contain a feed that has information and updates from close friends and family. This is to become a new place to share one’s status updates, viewing stories, and holding watch parties.
So, customers are now likely to spend much more time within Messenger compared to earlier, devoting more time on the app to stay connected with the closest people. Businesses using Messenger will, therefore, have the inside track to interacting with customers within this more personal social experience.
Messenger is Getting Faster
The conference named the task—Operation Lightspeed. This is to make Facebook Messenger much faster and lighter. The updates will result in the app occupying much less space, requiring less battery and also improved reliability.
This will provide users with an improved experience, resulting in them using the app more frequently and for a longer duration. This is absolutely great for businesses since their potential customers will be having higher levels of engagement, leading to more successful Facebook Messenger marketing.
End-to-End Encryption by Default on Messenger
Facebook has made some errors around privacy in the past. These debacles sure cost them. But now they are relentlessly working to move past those mistakes and be able to create an intensely private future.
It is because of this that Messenger will now have default end-to-end encryption by the end of this year.
So, with this, Messenger users are bound to feel more secure using the app thus transferring that feeling of security to the businesses that approach them there.
Now Message Contacts on Instagram and WhatsApp using Messenger (and vice-versa)
Well, it wasn’t really that fresh news but still is exciting enough to be celebrated again. After all, it radically expands the reach of the three top-most messaging apps there are.
So, it is pretty evident that businesses and marketers will have a great advantage with this interoperability. This will further necessitate for marketers to have a better understanding and grasp of all the three platforms.
Messenger Gets a Desktop App
WhatsApp has had one for quite some time. It was about time for Messenger to have one as well.
Although it might be listed to be a latecomer, this desktop app for Messenger will still be a welcome addition to its functionality.
The coming of this new desktop app, how people use and interact with the app is likely to undergo a change. This can possibly result in increasing the time users spend or maybe the way they engage with it.
Marketers need to stay aware of the launch of the desktop app and use it as soon as it is available. It is important to have the first-hand experience before most of your audience just to know the look and feel of how interactions will take place using messages.
Lead Generation Templates in Ad Manager
In their Newsroom post-Facebook describes—“We’re making it even easier for businesses to connect with potential customers by adding lead generation templates to Ads Manager. There, businesses can easily create an ad that drives people to a simple Q&A in Messenger to learn more about their customers”.
Advertising is going to get re-defined with the addition of lead generation templates for businesses. These are going to be available in Ads Manager.
Businesses can create Messenger ads that drive customers to a Messenger Q&A sequence, thus segmenting customers and giving customers a superior experience with that business.
Native Support to Appointment Booking with Businesses
Messenger will make lead generation better for businesses. Messenger will support the integrated ability for customers to set appointments with businesses. There’s no need for an outside integration anymore. The creation of an appointment between business and customer will happen natively within Messenger.
This is big news for businesses. Whether it be a personal training appointment or a restaurant reservation, appointments getting directly set between businesses and customers is likely to streamline and enhance the relationship between customers and businesses.
Facebook Messenger Marketing: Bottom Line
The Facebook Messenger evolution favors businesses and marketers—especially the ones taking full advantage of Messenger chatbots.
Mark Zuckerberg admitted in his keynote speech that lots of people mistrust Facebook — and that Facebook has given them a good reason to do so. But he emphasized all the ways that Facebook, WhatsApp, Instagram, and even Oculus headsets can help you connect with the people you love. We’ll probably see a lot more of that in the months to come, as Facebook weathers harsh public criticism and legal battles.