Chatbots are on the rise far more than they’ve been in previous years. With leaps in technology come new advancements in AI, or artificial intelligence.
The chatbots slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear.
Whether the purpose of the bot is to communicate with customers or just provide some basic functions to streamline tedious tasks, they’re getting better at their jobs.
The new year offers all sorts of new, unforeseen opportunities. AI has been able to advance to previously unrealistic levels, sometimes taking playbooks straight out of science fiction. The advances of today are going to lay a better foundation for tomorrow.
We’re already starting to see some trends for the future of chatbots in the year 2019, which is useful information for those who want to start marketing new products and ideas.
Chatbot Marketing Trends in 2019
Let’s look into these predictions apart and find a few gems to work with.
1. Bots Will Become Even More Human-Like
Most of the time, especially in years past, people were able to instantly tell the difference between a machine’s voice and a human’s. Today, the line is getting more and more blurred, not just over voice but in texts too. By the year 2019, talking to an AI may be indistinguishable from another person, making Alan Turing’s test very interesting.
The secret is natural language programming or NLP. The NLP is a special sort of programming that allows the bot to respond in complete sentences that flow naturally. Using more specific dialects and allowing for pauses or small sounds puts the customer at ease in the idea that they’re talking to another person. The NLP effectively makes customer service easier for everyone involved.
2. We’re Finding Better Uses for Machine Learning
These chatbots work by collecting data from all sorts of sources and putting the information together to make one potentially complex picture. The chatbot then uses this information and the constant outpouring of new information as a reference to interact with users. The analysis of data alone could be invaluable.
The more data that’s taken in, the more the bots are able to process, understand and react. By the year 2019, they’ll hopefully be able to interact fully with a user throughout every stage of their needs. This feat is done by utilizing personalization tools to make the user’s experience unique. By being unique to the individual, the chatbot can provide better results, meeting current and specific needs without giving generic and unhelpful information.
3. Bots Might Replace Apps
This particular future probably isn’t what most people expect or even want to hear. However, virtual assistants are becoming more and more common. Asking Google or Siri or whoever you use to find or open something for you is a lot easier than just going to the app and finding the information yourself. Certainly, the latter option is also easy, but just asking for what you need can save a little time and a potential headache.
While the idea might seem a little farfetched right now, apps may start to become a thing of the past. This change almost certainly wouldn’t be a sudden one that everyone would have to adhere to at once, but the time is coming. As we progress, we get ever closer to the science fiction future of just telling the computer what we want. For some people, apps have already phased out as chatbots become more reliable. So while the future of apps is uncertain, things are looking quite bleak for them.
4. More Voice-Based Programs Will Be Available
Part of why apps would phase out is the use of voice recognition software. While this feature is huge in the current world of chatbots, voice-based programs will become more widespread. Talking to the computer is simply easier to get the job done, whether you have both hands busy or not. Since these bots are talking back and sounding more human than ever, we’re definitely going to want more conversations as things progress.
In marketing terms, this prediction gives an idea of what to invest in and what to stay away from. The future will be about voice-based and even video-based software. Oddly enough, the era of clicking and typing is starting to go away. The use of chatbots in the IoT, or Internet of Things, can keep users up-to-date on new information at all times.
Conclusion: Chatbot Marketing Trends in 2019
Finding marketing trends for the future is easy with all the data right in front of you. Sometimes, the trends are a bit more obvious and widespread than complex numbers or supply and demand fluctuations. In the case of chatbots, we know what kind of future we’re heading into. The job for businesses after a certain point is to decide whether they want to take the next leap. For chatbots and AI, the future is coming one way or another.
Article source: Chatbotslife