Pretty soon chat marketing is going to be like email. Everywhere.

You could be building marketing chatbots since before they were a thing.

And getting unprecedented ROI for being a first-adopter.

Ready to get started?

Here’s how to build a chatbot for Facebook Messenger — the mobile app used by over a billion — in minutes.

Give the bot a spin yourself here!

Through ZoConvert the web’s simplest chatbot building workflow:

  1. Create a chatbot
  2. Add content with widgets
  3. Add triggers
  4. Test your bot

View a quick tutorial of the chatbot builder here: CLICK HERE!

Step 1: How to Create a Chatbot Page

In the Dashboard of ZoConvert , go to Audience Builder and there click on create builder.

Choose your template according to your requirement (list below)

  • Slide In popup
  • Landing page
  • Model (Centred)
  • Customer chat plugin
  • Facebook Comment tool
  • Checkbox
  • Messenger codes and links


Step 2: Add Content with Widgets to the chatbot.

You’re prompted to add your first widget to the chatbot:

ZoConvert has a selection of engaging chatbot widgets to choose from like:

  • Text
  • Images
  • Videos
  • Cards
  • GIFs
  • Quick Reply
  • Delay
  • User Input

Combine widgets to create the content of the chatbot.

Click the widget you want to use, and in this case, type your question, pick from the Quick reply options: multiple choice, text field, and some other helpful contact info your bot can collect.

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One cool thing about chatbot conversion elements like Quick reply, Form and Attribute widgets is that these widgets collect data to your Messenger contacts customer profile.

Obviously this is awesome for saving audience data like:

  • Ways to get in touch
  • How they heard about you
  • Their budget
  • Subscription status
  • Signups

A quick side note, multiple choice options in Question and Form widgets are awesome because:

  • They show up as interactive buttons in chat.
  • Buttons have minimal conversion friction.
  • Buttons can link to chat pages and website pages.
  • Buttons are so user friendly in mobile!

When you enter the multiple choice selections, you have the option of connecting that selection to a chatbot page using a drop-down menu:

Another CTA lets users sign up for chatbot goodness themselves.

At this point, the bot works!

You can do a Send to Messenger Facebook campaign, or get a link to the chatbot landing page using the HTML element lead magnet:

And you can set up the bot to trigger if a user says something…

Step 3: Add Triggers for the Page

Triggers are useful for assigning bots to your frequently asked questions.

If someone asks “directions” you can set up a bot that responds with the address and a link to a map.

If someone asks for “pricing” your bot answers back with pricing.

The FAQ answering possibilities are endless.

The trigger section is having four campaigns:

  1. Cart Recovery: Use this campaign to sent notifications to users who adds to cart some product but does not buy them.
  2. Browser Abandonment: Use this campaign to sent notifications to users who view some product but does not adds it to their cart.
  3. Custom campaign: Allows you to create and send custom notifications.
  4. Price drop: Allows you to send notification about some price drop of some product(s) which may be in some users’ cart, but they are not buying it (maybe waiting for a price drop).
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To add a trigger as you’re building the bot, select “Trigger” in automation and type in the keyword:

You might add triggers like “pricing” or “directions” or “make an appointment” or any number of keywords to match your page to something a user is asking.

Another way add triggers to pages is by going to Q&A. Here you’ll see all your saved triggers and can add to and edit them:

Step 4: Test the Bot

Before you launch, test the bot. You can do that by:

  • Triggering the bot in Messenger using your keyword.
  • Click “Priview” from the chatbot content editor at any time!

When viewed in Messenger, we see what this content experience looks like on mobile:

Check that all buttons work, look for broken connections or flow issues. If it’s a conversion element, check that attributes are saved to your contact.

Now share and starts engaging customers!